Meet Amy
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Amy Graves is the founder of Hidden Consumers Consulting and author of The Hidden Consumer. She helps organizations design inclusive products, services, and research that reach underserved and overlooked customer segments. Amy combines strategic research, human-centered design, and business strategy to reveal unmet needs and build actionable roadmaps for growth. A sought-after speaker and advisor, she translates complex accessibility and inclusion challenges into practical, measurable solutions for teams and leaders.
Amy Graves is the founder and principal strategist at Hidden Consumers Consulting and author of The Hidden Consumer. She partners with companies to uncover overlooked market opportunities by combining qualitative research, inclusive design practices, and business strategy. Amy’s work helps organizations adapt products, services, and research methods to serve diverse, often-missed audiences—improving accessibility, equity, and market reach. Known for clear frameworks and pragmatic roadmaps, she advises product, research, and executive teams on implementing inclusive practices that drive measurable impact. Amy speaks on accessibility, inclusive research methods, and designing for the full range of human experience.
Amy Graves is the founder and principal strategist of Hidden Consumers Consulting and author of The Hidden Consumer, a guide to recognizing and serving overlooked customer segments. With a background in human-centered research and strategic product development, Amy helps organizations reframe how they define and reach customers—especially those excluded by conventional design, research, or policy assumptions. She blends qualitative research, accessibility expertise, and business-facing strategy to deliver pragmatic recommendations, prioritized roadmaps, and repeatable practices that expand market reach while improving equity and user experience. Amy works with product, research, marketing, and executive teams to embed inclusive methods into workflows, measurement, and decision-making. As a speaker and advisor, she emphasizes practical tools, real-world examples, and clear metrics so organizations can translate inclusion into tangible business outcomes and better experiences for everyone.
Topics
Turning Setbacks into Stepping Stones: The Three Pillars of Unstoppable Progress
The Hidden Menu: How Ingredients Shape Our Health
The Hidden Consumer: Uncovering the power of health-conscious buyers
Available for: Keynote, Presentations, Workshops, Breakout Sessions, Online Classes
Also: Featured Speaker, Panelist, Co-Presenter, Webinars, Podcast Guest, Moderator or MC
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For Your Event
You , or a sponsor, can purchase my book at a discount for your event. Reach out to Amy for the pricing list. The discounts vary depending on the number of books you are looking to buy.
The Hidden Consumer
Uncovering the power of health-conscious buyers
Want to learn more about the Hidden Consumer? Pick up Amy’s book to read about her journey and discovery of Hidden Consumers.
We also offer programs around food education and other downloadable items.
Available wherever you buy books!