Amy’s Story
Book Amy Graves
Speaker · Author · Creator of the Hidden Consumer Framework™
One framework. Five formats. Every talk ends with the math.
Your marketing dashboard says you’re winning. Your bank account says otherwise. Amy Graves speaks on the gap between what organizations say and what they actually sell—and what that gap costs in customer loyalty, employee retention, and revenue.
Who She Is
Amy Graves is the founder of Hidden Consumers Consulting and author of The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers. She turned a failing retail store from $400,000 to $8.5 million in two years—without new product, renovation, or added ad spend—by replacing manipulation with information.
She’s also the customer her framework describes: after a decade-long medical odyssey through thirteen doctors, rare diagnoses, and severe food allergies, she became the label-reading, research-backed consumer that brands can’t afford to lose.
She has been speaking since 2010, when she shared her story with high school students and HOSA–Future Health Professionals chapters. Today her audiences are executives. The story is the same: when people get complete, honest information, everything downstream improves.
The Framework
The Hidden Consumer Framework™ — a registered, trademarked methodology measuring the gap between what a brand claims and what it sells. Five dimensions. Fifty points. Real numbers, real consequences.
Labeled: What the Label Doesn’t Say
Keynote
The story door: thirteen doctors, a shattered coffee cup, and the decade that forged the framework. For leadership audiences, cross-industry conferences, and events that want the person behind the framework. 45 min + Q&A
The Transparency Dividend
Signature Talk
The flagship: why honesty is your highest-yielding marketing investment. The CAC Illusion, the five Hidden Consumer archetypes, and the math that proves transparency pays. For C-suite, marketing leadership, and food & beverage executives. 45 min + 15 min Q&A
The Transparency Audit Workshop
Presentation/Workshop
Marketing Transparency
The hands-on version: participants score their own marketing assets with the Transparency Score and leave with their three biggest leaks and a dollar figure on what the gap costs. Includes the LTV Leak Estimator. 60–90 min · tables preferred
Feed the People You’re Trying to Retain
Presentation/Workshop
Corporate Wellness
The wellness track: the biology of stress, sugar cravings, and the 3 p.m. crash—and why workplace food environments are a retention issue, not a perk. Education, not prescription. 60–90 min · interactive
Score Your Brand Live
Breakout Sessions
Marketing Transparency
The room becomes the audit team, scoring a famous national brand on transparency together. The session people argue about in the hallway afterward. 25–45 min · concurrent tracks
Decode the Label: The Ingredient Game
Breakout Sessions
Corporate Wellness
Team competition where the “healthy” snack never survives. The ten-second label scan, sugar’s alias list, and the loop that breaks willpower. 25–45 min · works in any room with chairs
The Conversation
Fireside Chats, Podcasts
Unscripted—but not unplanned. Every booking includes the Conversation Guide: prepared questions and story beats so the interview hits the framework regardless of who’s moderating. 20–40 min · moderator supplied or suggested
[Download the one-page speaker sheet →]
[Download the Conversation Guide →]
What Audiences Leave With
- A framework they can run against their own marketing—the same day
- The five Hidden Consumer archetypes, and why they’re the highest-lifetime-value segment in the market
- The math connecting transparency to lifetime value, retention, and referral
- Three actions a leader can take on Monday morning
Reviews
What Participants Say
Don’t just take our word for it here’s what women who have worked with Hidden Consumers Consulting have to say.
Event Planner Details
Also: Featured Speaker, Panelist, Co-Presenter, Webinars, Moderator or MC
| Format | Length | Ideal For |
| Keynote / Signature Talk | 45–60 min + Q&A | Main stage, general sessions |
| Workshop | 60–90 min | Training tracks, tables preferred |
| Breakout | 25–45 min | Concurrent sessions |
| Fireside Chat | 20–40 min | Executive programming, podcasts, closing dialogs |
| Virtual/Hybrid | All Formats | Available |
WHAT EVERY BOOKING INCLUDES — Promotional Partnership
Every engagement includes Amy’s promotional support as a standard deliverable, not an add-on:
- Custom event video assets — short-form videos, reels, and event promos created for your event
- Multi-platform promotion — daily posting schedule across Amy’s social channels through the event cycle
- Newsletter and website placement — featured in Hidden Consumers Consulting’s newsletter and site event listings
- Partner group distribution — promotion through partner groups and communities, with combined reach approaching one million
Your event gets a professional content engine promoting it before, during, and after—the work most planners have to scramble to produce themselves, included with every booking.
The Other Details
AV: Wireless microphone · projector · screen. Breakouts: any room with chairs.
Travel: Amy’s travel is fully self-managed and built into her speaking agreement—one contract, one invoice, no expense reports for your team. She coordinates her own flights, ground transportation, and all mobility-related travel arrangements, so your team never has to factor them in. Amy partners with your team on one item only: hotel accommodations (accessible room; she’ll share her specific requirements in advance).
The quoted fee is the complete cost. No surprise expenses after the event—no reimbursables, no receipts, no reconciliation. What’s in the contract is what the invoice says.
Mobility: Amy uses forearm crutches and is fully mobile on stage. No accommodation needed beyond standard ramp/elevator access to the stage area. She coordinates directly with stage management for seamless delivery.
Virtual/Hybrid: All formats available.
Home base: Lake Elsinore, CA.
Booking: info@hiddenconsumers.com · [Speaker inquiry form]
The Hidden Consumer — the book behind the talks
Amy’s book, The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers, is the full framework in print: the research, the archetypes, and the actionable strategy for reaching the fastest-growing health-conscious consumer segment. Available wherever you buy books.
Schedule Time with Amy
Speaking Rates & Availability
“We believe everyone should have the choice to eat safely. And every business should have the choice to market honestly.”
The Hidden Consumer
Uncovering the power of health-conscious buyers
Want to learn more about the Hidden Consumer? Pick up Amy’s book to read about her journey and discovery of Hidden Consumers.
We also offer programs around food education and other downloadable items.
Available wherever you buy books!
Purchase on Amazon