Case Study: Luxury Service

We were hired to create a website that brought in qualified organic traffic.

After one year our results were through the roof.

The client: Angela Cisneros Jewelry Concierge

Her luxury service offers appointments to shop for or design the perfect piece of jewelry.

Attract

Engage

Convert

Luxury Service page attract icon of a magnet attracting engagement
Engage PNG Icon 1
Convert PNG Icon 1

Key Metrics

  • All traffic up 1,649% | Organic traffic up 1,638%
  • All engagement time up 825% | Organic engagement time up 38%
  • Book an appointment vies up 1,369% | users on page up 1,175%

Challenges

We were starting with low numbers to analyze against. We had to create pages go live page-by-page in order to see traffic patterns.

This gave us less details on how people were using the website.

Solutions

The goal was our signature system would be able to generate more traffic quickly. This wwould enable us analyze on the fly and be results orientated.

Scope of Work

Scope of Work PNG Icon
  • Create ideal client-focused copy to attract qualified organic users.
  • Create a website flow that engages the users to learn more and scheudle an appointment.
  • Determine user’s objections to scheduling an appointment and overcome them.
  • Analyze data and make corrections as needed to ensure the best user-friendly website.

The Results: All Traffic

Data from January 1, 2024 to May 31, 2024 compared to January 1, 2023 to May 31, 2023

METRICJan to May 2023Jan to May 2024% Change
All Traffic69 users1,207 users1,649% user increase
All Traffic Engaged Sessions49 Engaged Sessions414 Engaged Sessions745% engagement increase
All Traffic Engagement Time39 seconds6 minutes825% increase
Event Counts39521,4645,333% increase
This table shows the organic traffic results one year apart.

The Results: Organic Traffic

Data from January 1, 2024 to May 31, 2024 compared to January 1, 2023 to May 31, 2023

METRICJan to May 2023Jan to May 2024% Change
Organic Traffic13 users
9 Engaged Sessions
226 users
179 Engaged Sessions
1,638% user increase
1, 889% engagement increase
Organic Engagement Time29 seconds40 seconds38% increase
Event Counts5912482,015% increase
This table shows the organic traffic results one year apart.

The Results: By Page

Data from January 1, 2024 to May 31, 2024 compared to January 1, 2023 to May 31, 2023

These are the top 3 pages for the time period.

TOP PAGESJan to May 2023Jan to May 2024% Change
Home82 views
53 users
645 views
479 users
687% increase in views
804% increase in users
Book13 views
8 users
191 views
102 users
1,369% increase in views
1,175% increase in users
About17 views
16 users
79 views
61 users
365% increase in views
281% increase in users
This table shows the organic traffic results one year apart.

Next Steps

Start a conversation with Amy to see how we can helpl you take your website from taking up space to being a passive salesperson.

Contact us to schedule your appointment.

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