Case Study: E-Commerce

Client hired us to build a new ecommerce site in 2021.

We built the site between February 2021 and December 2021.

They continued on as a client through 2023.

Attract

e-commerce image is a magnet Attracting new clients

Engage

e-commerce image is two people Engaging in conversation

Convert

e-commerce image of a graph with people moving up to a dollar sign as they Convert to buyers

Key metrics

  • Mobile Performance Report “Lighthouse Audit”
  • Organic Traffic
  • Engagement Time
  • Path Explore Report

Overall Results

77% Increase in Engagement Rate

2110% Increase in engaged session

Challenges

2019 had ended with the e-commerce client losing 60% of the big box stores they had sold their product in. 2020 helped them survive but as the year came to a close, they needed help to diversify and get sales directly.

Solutions

Starting in January 2021 we worked to tighten up their language behind who their ideal client was and implemented it onto the website. Infrastructure was also put in place to help the process.

Scope of Work

Scope of Work PNG Icon

  • Create Meta Descriptions for each page and product
  • Increase Website Accessibility
  • Update the Content Flow
  • Expand on the Website Copy
  • Refine each Page
  • Create Product Categories

Results

METRIC202120222023
All Traffic70621195015,000
Organic Traffic225045689300
Engagement Rate16%82%93%
Engaged Sessions6621254810,776
Engagement Time1 min 30 secs52 secs1 min
Retention Rate9.5%10%15%
Table gives key metrics from 2021 to 2023 on website data from traffic to engagement to retention.

Next Steps

Start a conversation with Amy to see how we can helpl you take your website from taking up space to being a passive salesperson.

Contact us to schedule your appointment.

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