Luxury Service Case Study
We were hired to create a website that brought in qualified organic traffic. After one year our results were through the roof.
The Client: Angela Cisneros Jewelry Concierge
What They Do: Her luxury service offers appointments to shop for or design the perfect piece of jewelry.
Key Metrics
Attract
What we analyzed: Incoming traffic to the website under “Traffic All and Organic Traffic”
Engage
What we analyzed: Engagement Time, Session Duration, Event Counts, Pages Visited with views per page and number of visitors.
Convert
What we analyzed: Number of users who visited the Schedule Appointment Link and number of actual appointments.
Luxury Service Case Study: Overall Results
Attract
All traffic was up 1, 649%
Engage
All engagement time was up 825%. Organic engagement time went up 38%
Convert
Book An appointment views went up 1,369%. Users on page went up 1,175%.
Sales went up 25% pushing her over the million dollar mark.
Challenges
We were starting with low numbers to analyze against.
We switched website analytics to Google Analytics 4 for more in-depth reporting.
We had to create pages to go live or update in a page-by-page process to see traffic patterns.
This gave us less details on how people were using the website to create an aligned solution.
Solutions
The solution used our Signature System: Attracy, Engage, and Convert to generate new organic traffic at a quicker pace.
This gave us the ability to analyze in real-time and be results-orientated.
Scope of Work
Our scope of work comprised of 4 key deliverables.
- Create an ideal client-focused copy to attract qualified organic users.
- Create a website flow that sub-consciously creates engagement. The user wants to learn more and keeps clicking through to the next page. This creates a feeling of like, know, and trust by the time they reach the appointment setting page.
- Determine the user’s objectives to scheduling an appointment and overcome them.
- Analyze data for user-friendliness and immedialty spot corrections as needed.
The Results: All Traffic
Data Table is from January 1, 2023 to May 31, 2023 compared to January 1, 2024 to May 31, 2024
| Metric | Jan to May 2023 | Jan to May 2024 | % Change |
| All traffic | 69 Users | 1207 users | 1,649% |
| All Traffic Engaged Sessions | 49 | 414 | 745% |
| All Traffic Engagement Time | 39 seconds | 6 minutes | 825% |
| Event Counts | 395 | 21,464 | 5,333% |
The Luxury Service case study shows the importance of relating back to the user to make a user-focused website.
All Traffic Results from January to October 2023 vs 2024
The all traffic stacked graph shows the increased engagement for all traffic sources visiting the website.
The events column was removed due to the large number of interactions not visually fitting on the table well.
You can find all th numbers, including event in the table below.
All Traffic January to October 2023 vs January to October 2024
| All Traffic Engagement | Jan to Oct 2023 | Jan to Oct 2024 |
| Sessions Started | 758 | 1424 |
| Engaged Sessions | 354 | 673 |
| Time on Website | 2 minutes | 5 minutes |
| Events | 8727 | 30,525 |
The Luxury Service case study demonstrates the impact of tailored marketing strategies.
The Results: By Page
Data Table is from January 1, 2023 to May 31, 2023 compared to January 1, 2024 to May 31, 2024
| Top Pages | Jan to May 2023 | Jan to May 2024 | % Change |
| Home | 82 views 53 users | 645 views 479 users | 687% 804% |
| Book | 13 views 8 users | 191 views 102 users | 1,369% 1,175% |
| About | 17 views 16 users | 79 views 61 users | 365% 281% |
Organic Traffic Engagement January to October 2023 vs 2024
The organic traffic stacked graph shows the visual increase of organic traffic engagement on the website.
The table below shows the actual numbers for each category.
By Page: January to October 2023 vs January to October 2024
| Page Name | Jan to Oct 2023 Views on Page | Jan to Oct 2024 Views on Page |
| Home | 5,763 | 24,215 |
| Book Appointment | 136 | 299 |
| Meet Anglea | 110 | 157 |
| Services | 8 | 124 |
| Unique Engagement Rings | 6 | 116 |
| Concierge Blog | 18 | 89 |
Next Steps
Our findings in the luxury service case study were remarkable. To learn more about what we do, visit our Services Page.
Start a conversation with Amy to see how we can help your business find its Hidden Consumers and increase your revenue.
New Revenue Stream
- Hidden Consumers ADD to your bottom line.
- Keep your existing revenue streams.
More Brand Loyal Consumers
- Hidden Consumers are 60% more likely to stay loyal to your brand.
- More word mouth testimonials about your products.
Leading the Industry
- By being more transparent with your ingredients you can be a leader
- Take market share from your competitors who don’t have your vision.
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