In the Food Industry Case Study, we were hired to create specific content around an app.
We also created a user focused flow starting with the homepage.
The data used for this case study is a comparison of 1st quarter 2023 to 1st quarter 2024.
The Client: Food SMART Strategies
What They Do: They are 3rd party inspectors for the Food, Cosmetics, and Pharmecutical Industries.
Key Metrics
Attract
What we analyzed: incoming traffic to the website under “all traffic” and “organic traffic”
Engage
What we analyzed: organic traffic, organic engagement time, event counts, and top page with views versus users.
Convert
What we analyzed: number of users who visited the key pages needed to learn about the company and register for the app.
Challenges
The app was not ready for beta testing when we started.
We had no data on how the orginial site was being used.
Solutions
We created and connected Google Analtytics 4 account for the client.
Website needed to refocus the messging to attract their ideal clients while guiding users through the site.
We created new pages, reorganized the homepage, and changed out wording on pages to reflect ideal client language.
Scope of Work
Our scope of work comprised of 4 key deliverables:
- Updaing the homepage for increased user flow into the rest of the website.
- Updating the copy and content on pages to reflect the client’s actual work and expertise in the food, cosmetics, and pharmacutical industries.
- Creating new copy discussing the app.
- Creating new pages based on how the app would be used and the needs of the future users.
Food Industry Case Study: The Results of Organic Traffic
| Metric | 1st Quarter 2023 | 1st Quarter 2024 | % Change |
| Organic Traffic | 14 users | 132 users | 843% |
| Organic Engaged Sessions | 14 | 174 | 1,143% |
| Organic Engagement Time | 57 seconds | 51 seconds | even |
| Event Counts | 3.88 | 5.91 | 53% |
The Food Industry Case Study demonstrates the impact of tailored marketing strategies.
The Results: By Page
| Top Pages | 1st Quarter 2023 | 1st Quarter 2024 | % Change |
| Home | 161 views 96 users | 2,345 views 742 users | 1,357% 673% |
| Services | 60 views 24 users | 333 views 126 users | 455% 425% |
| Application Form | 28 views 13 users | 229 views 92 users | 718% 608% |
| About | 34 views 16 users | 176 views 72 users | 418% 350% |
The Food Industry case study shows how focus on the ideal client can drive engagment across the website.
Next Steps
Our findings in the luxury service case study were remarkable. To learn more about what we do, visit our Services Page.
Start a conversation with Amy to see how we can help your business find its Hidden Consumers and increase your revenue.
New Revenue Stream
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- Keep your existing revenue streams.
More Brand Loyal Consumers
- Hidden Consumers are 60% more likely to stay loyal to your brand.
- More word mouth testimonials about your products.
Leading the Industry
- By being more transparent with your ingredients you can be a leader
- Take market share from your competitors who don’t have your vision.
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