The Ecommerce Case Study
Client hired us to build a new ecommerce site in 2021.
We built the site between February 2021 and December 2021.
They continued on as a client until 2023.
The Client: A19
What They Do: Create handmade cermaic light fixtures
Key Metrics
Attract
What we analyzed: all traffic sources
Engage
What we analyzed: all enggement
Convert
What we analyzed: Retention rate and sales
Challenges
2019 had ended with the ecommerce client losing roughly 60% of the big box stores they had been selling their product to.
In 2020, the pandemic helped them survive. As the year came to a close they knew they needed help to diversify sales.
Solutions
January 2021, we came on board to help them launch a new website.
We tightened up their ideal client language, built a new site, and worked the client on updating exsisiting software infrastructure.
Ecommerce Case Study Scope of Work
Our scope of work included 6 key deliverables.
- Created meta descriptions for each page and product
- Increased website accessiblity
- Updated the content flow
- Expanded on the website copy
- Refined each page
- Created product categories
Ecommerce Case Study Results
| Metric | 2021 | 2022 | 2023 |
| All Traffic | 7,062 | 11,950 | 15,000 |
| Organic Traffic | 2,250 | 4,568 | 9,300 |
| Engagement Rate | 16% | 82% | 93% |
| Engaged Sessions | 662 | 12,548 | 10,776 |
| Engagement Time | 1 min 30 seconds | 52 seconds | 1 minute |
| Retention Rate | 9.5% | 10% | 15% |
The Ecommerce case study shows us the importance of ideal client focused websites with accessiblity.
Next Steps
Our findings in the ecommerce case study were remarkable. To learn more about what we do, visit our Services Page.
Start a conversation with Amy to see how we can help your business find its Hidden Consumers and increase your revenue.
New Revenue Stream
- Hidden Consumers ADD to your bottom line.
- Keep your existing revenue streams.
More Brand Loyal Consumers
- Hidden Consumers are 60% more likely to stay loyal to your brand.
- More word mouth testimonials about your products.
Leading the Industry
- By being more transparent with your ingredients you can be a leader
- Take market share from your competitors who don’t have your vision.
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