Amy’s Story: Her Journey to Today

Paralysis to Marketing Trailblazer

Amy’s story is a synopsis of life when you get seem to get your head above water.

My journey to today has been fraught with challenges. I managed to find my giggle while battling paralysis and releasing other’s expectations around my life. In doing so, I found a new appreciation for stepping outside my comfort zone and stopped living in fear.

November 6th, 2008, everything I knew crashed to the floor, literally. I lost the grip on my coffee cup and watched in slow motion as it shattered across the floor. My journey to this day started on December 22, 2004. I fell backward on the ice. In the process of falling, my left hand, which was carrying my briefcase moved upwards to protect my head from hitting the sidewalk. The damage to the wrist was incurable.

I would not have a name for my wrist pain until August 2008. I was diagnosed with Regional Sympathetic Dystrophy Syndrome (RSDS) otherwise known as Complex Regional Pain Syndrome Type I (CRPS). This disease is nicknamed the suicide disease for the level of pain it brings with it and no cure. A majority of people with this disease will commit suicide within 10 years of diagnosis.

After my diagnosis life was a struggle. On the morning of November 6th, 2008 I was unsure what my future would be. Then at 6:30 am, I attempt to pour myself coffee. But my hands were struggling to grip. I thought I had it back when my hands gave out. I had begun a 10-year battle to overcome temporary paralysis and rejoin the full-time workforce.

Amy’s Story: Along the Way

Between 2008 and 2018, I collected one more rare disease, one orphan disease, and food sensitivity that makes me allergic to life. My sensitivity and allergy are so severe I cannot shop in grocery stores. My family and I had to move to California so we could buy food from certified organic farmers year-round.

I finally had plenty of food but work was difficult to secure. As part of my condition, I need to use forearm crutches and occasionally a wheelchair. It turns out that makes me unhirable in the state of California. Every position I interviewed for in Southern California informed me that my legs were a risk to other employees. Their Risk Management Teams would not allow me to be hired.

In 2019, I earned a certificate in Business Analysis from UC-Davis. I used this as the foundation to open my company. On March 2, 2020, I officially opened for business. Eleven days later I had to revamp my business plan as COVID shut the world down.

As we have come out of COVID-19, I am aligning my business with my original business plan. I am focusing my wealth of ingredient knowledge for food, cosmetics, and skin care and helping those who are creating a better product. My business up to this point has focused on how to attract, engage, and convert people from a website into clients. But now I want to take this a step further.

As we near the end of this chapter of Amy’s Story, it’s time to dive in with my expertise in Hidden Consumers who know and understand how our food ingredients are made.

They know they will spend more to get a safer product for themselves and their families.

Yet, many companies do not go far enough to market to these consumers. A simple ingredient breakdown could boost sales beyond your expectations.

Now add this language to your website and you can find new organic traffic who become brand loyal consumers faster than running a Google Ad.

But you need someone who knows what to do and what the Hidden Consumer is looking for.